A central part of my research focuses on political polarization and morality. This includes modern terms such as "culture wars," "echo chambers," and "identity politics."
Through years of research, several of my studies (D'Amore et al., 2022, 2024, 2026) brought important insights about when and how people develop moralized beliefs about polarized topics —
that is, the psychological process in which an opinion transforms into a fundamental belief of "good" versus "evil".
This applies to many pressing societal topics including climate change, immigration/refugees, and equal rights for various (groups of) people.
One of the main insights is when people perceive people with different opinions (than theirs) as intentionally committing harm (e.g., in actions reported in news messages),
this triggers them to moralize the topic psychologically — hence coming to perceive the issue in terms of moral "right" versus "wrong".
Importantly, this triggering effect appeared to be strongest when people (a) perceive stronger polarization between groups in society and
(b) are embedded in networks that represent political "bubbles" (i.e., being surrounded by people sharing the same opinion, also known as homogeneous networks).
So, the more people believe that "others" are polarized and "their people" hold consensual viewpoints, the more people are susceptible to develop strong ideas not just about political topics but really
about what is fundamentally "good" and "evil".